time to thrive, not just survive.
Build a Photography Business That Feels as Good as It Looks
One-on-One Coaching
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Industry Networking
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Courses & Workshops
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One-on-One Coaching ❋ Industry Networking ❋ Courses & Workshops ❋
Bigger budgets, full-scale productions, and more visibility for your work…
It’s clear why you are looking to make the shift to commercial work when leveling up your photography business. But navigating the commercial photography world can be intimidating and confusing, with an overwhelming lack of industry transparency.
does this sound familiar?
✔ “I don’t know how to price my work or license my images.”
✔ “My work is strong, but I’m not landing high-paying clients.”
✔ “I’ve shot weddings/portraits — but how do I pivot into commercial?”
✔ “I don’t know how to stand out in a crowded market.”
✔ “I’m afraid I won’t have the know-how or confidence to run a big production.”
✔ “I want to grow & pitch clients, but I’m stretched thin and burnt out.”
No matter where you are in your career, you can earn more, while wasting less time, energy, and money.
It’s not about how good your work is.
It’s about spotting gaps in how you run your business — and sometimes all it takes is a fresh perspective from someone who’s been there to see what you might be missing.
For me, your development is personal.
After struggling for years to feel confident within the world of commercial photography, I made a shift that began to change everything.
What started as a quest to conquer my own insecurities has turned into building and refining a variety of systems, resources, workflows, and standards that has helped myself — and now, other photographers — step fully into their careers and confidently show up to create their best work.
I’ve immersed myself fully into the world of commercial photography, playing every role from recipe developer to brand collaborator. I’ve developed a thriving business I’m thrilled to call my own, built and currently operate my own studio, and have landed dream clients — from photographing several cookbooks to working with internationally-renowned brands, like Delta, Patron, Magnolia, Simon and Schuster, and Target.
I believe strongly in harnessing the power of community to create a better future — and that hoarding knowledge and resources only hurts our industry collectively.
I’m here to help you . . .
Understand Your Value
Successful commercial photographers understand they’re not just creating beautiful images — they’re creating assets that align with brand & business goals, solve problems, and drive ROI.
Stop undercharging, earn more by understanding licensing, and gain the confidence to negotiate with commercial clients.
Attract Aligned Clients
When your brand presence, portfolio, and client communications work together to reflect the clients you want to attract, you’ll find booking and retaining higher-value clients is not only possible — it requires a lot less effort.
Optimize Your Workflow
Time spent on admin tasks like accounting, creating documents & workflows, and client communication add up quickly.
Jumpstart and automate your business processes with access to industry-standard tools & templates.
Ready, Set, Grow.
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Ready, Set, Grow. ❋
Let’s Work Together:
One-on-One Mentorship
A six-month program personalized to you and your goals
Offered only once per year, this program is for photographers ready to dedicate themselves to fast-tracking their growth.
After reviewing your business strategy & creating an action plan, I’ll provide feedback as you implement it, share resources, and provide ongoing support that meets your individual needs.
The CLUB
Helping Photographers Thrive — Together
The CLUB is a membership-based community of commercial photographers coming together to share knowledge, develop skills through monthly webinars, and access an ever-growing resource database — saving you time & money, while connecting you with a supportive network of peers.
Online Course:
“How to Shoot a Cookbook”
Become The Cookbook Photographer of Choice For Authors & Publishers
This course covers everything from planning, producing, and shooting a visually-cohesive cookbook, to navigating the industry and becoming the photographer of choice for authors & publishers.
Commercial Photography Mentorship Program
A customized intensive that meets you where you’re at in your career — and accelerates you to the next level through one-on-one coaching
My mentorship program is an investment in your career geared at giving you a roadmap to success & the tools to transform your business in just six months.
You’ll get proven frameworks, strategies, and individualized feedback, cutting years off your learning curve by eliminating common beginner mistakes, helping you earn more revenue through proper pricing & licensing, and saving you time on establishing your workflow with templates for contracts, client communication, and business operations.
I offer one-on-one mentorship because I understand how invaluable having a trusted, seasoned advisor would have been for me when I was starting out. I’m not only sharing industry knowledge and strategies — I’m also providing accountability, encouragement, and constructive criticism, whenever you need it.
Applications for Ashleigh’s Commercial Photography Mentorship Program are currently closed. Join the waitlist to be the first to know when enrollment opens again.
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This is for the photographer who is ready to dedicate themselves to growing their photography business in the commercial industry — but may be facing an array of challenges, unknowns, and knowledge gaps holding them back from reaching their goals.
Because this program is tailored to support individual career goals, past participants from a wide range of niches, skillsets, and years of experience have all found value in this program. Examples of ideal candidates include:
You need help pushing past self-doubt, imposter syndrome, and perfectionism, and seek honest and actionable feedback from someone who has been in your shoes
You feel overwhelmed with the many to-dos of starting or scaling your business, and need help knowing exactly where to focus your time and energy to make the biggest impact
You want help defining your niche, and creating branding, marketing, and business strategies that will attract your ideal clients
You feel confident in the quality of your photography work, but lack knowledge on the business side of things — like negotiating with clients, structuring contracts, building scalable systems, and pricing yourself appropriately
You’re an established photographer looking to change niches, or have hit a career plateau and seek tailored guidance to identify opportunities to break through and finally land those higher-paying clients
The mentorship program is offered only once per year and is limited to a small group of applicants, in order to ensure each mentee receives robust support during the program’s duration.
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Six Months of One-On-One Mentorship: With Ashleigh Amoroso, a tenured commercial photographer & director, including weekly office hours for check-ins, questions, and feedback
Personalized Business Goals & Action Plan: The program kicks off with a deep dive to analyze where you’re at and build a customized strategy for growing your photography business. Together, we will define and refine your goals, create actionable steps to get there, and discuss any questions you have about the commercial photography industry.
Photography Portfolio Feedback: We will review your portfolio, and I’ll provide feedback on how it can be improved in order to align with your dream clients. I’ll also assign you a test work assignment aligned with your goals and practical steps for completion.
Client Communication Workflows: I’ll guide you in improving your client communication skills & processes at each stage of the selling process and provide you with documentation & templates to make it easy, from successfully pitching your dream brands to setting clear expectations that result in happy, repeat clients.
Commercial Photography Contracts, Positioning Templates & Pricing Strategies: Many photographers are unknowingly leaving money on the table when transitioning to commercial photography. We’ll cover how to price and position your services at this high level, confidently negotiating with clients, and ways to protect yourself and your work by understanding licensing, usage rights & contracts.
Network Expansion: You’ll learn how to collaborate with other industry roles, build teams that enhance your own value, and be a strong leader on set.
Real World Implementation: After understanding how to lead a production confidently, you’ll apply your learnings to a real shoot that will enhance your portfolio.
Plus: Access to live webinars with expert interviews, networking with other mentees & industry contacts, and access to my extensive database of industry resources
The CLUB
A supportive network of commercial photographers building a better industry together, by choosing community over competition
The commercial photography industry does not need to feel this cryptic, unclear, and competitive. In fact, this dynamic only sets us up to underprice ourselves and undercut each other, leaving money on the table and devaluing our industry as a whole.
Instead, what if we created better standards for our industry by supporting one another, sharing knowledge & feedback, and serving as a sounding board in the often isolated world of photography entrepreneurship?
This is the vision behind The CLUB — an online, membership-based coalition of photographers with the shared goals of normalizing what works, putting an end to what doesn’t, creating healthier working environments, and promoting the more balanced lifestyle we all deserve.
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The CLUB is for, and by, commercial photographers from all backgrounds, locations, and stages in their career, who are seeking community, resources, confidence, and clarity on an industry that is too often cutthroat and convoluted.
Whether you are just starting to take your first steps into the commercial photography industry, or are a seasoned veteran looking to fill knowledge gaps and streamline business processes, members of The CLUB find this community valuable for a simple truth — there is always more to learn, and everyone’s unique experiences make them a valuable contributor.
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Live Webinars & Industry Interviews: Held once per month, members can vote on topics and send in questions, resulting in interactive conversations that range from technical deep dives to Q&A’s with commercial clients & industry collaborators
24/7 Community Forum: A place to ask questions and receive feedback from your peers who have been there, on anything from improving your craft to pricing a specific project
Resource Database: Access to Ashleigh’s list of exclusive resources & pre-built templates to save you time scaling your photography business, including contracts, image delivery tips, workflow optimization processes, tax prep & financial planning, retouching tutorials, software recommendations, industry terminology breakdowns, and so much more
Industry News: Stay ahead of the curve with trend reports and industry news delivered straight to you
Access to Ashleigh: I’m not just the founder of The CLUB— I’m also an active participant, and enjoy answering your questions, starting discussion topics, and sharing insights from my personal experiences
First Dibs: Early access to retreats, events, and workshops
“How to Shoot a Cookbook” Online Course
A comprehensive course that teaches you everything you need to know to find clients, plan & lead productions, and create visually-stunning cookbooks
The opportunity to see your work come to life on bookstore shelves is incredibly rewarding — but for many photographers, the thought of shooting an entire cookbook can feel intimidating and overwhelming. I get it.
After completing 11 cookbook projects (and counting!), I’ve compiled years of my real-world experiences and lessons learned on set into one all-encompassing, self-led curriculum, geared at photographers who want to expand into the cookbook photography niche, knowing how to confidently lead & execute a project from start to finish.
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This is for the commercial photographer who wants to pitch and land cookbook clients, and enter the cookbook photography niche with the tools to thrive as a leader and collaborator.
You are interested in learning how to navigate the publishing business, how to shoot cohesive imagery that is aligned with the author’s vision and is optimized for print, and seek to understand how to successfully play the role of a photographer in these large-scale, collaborative projects.
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The Business of Cookbook Photography: Learn how to price your services for this niche; navigate contracts, usage rights, and licensing; and become the photographer publishers want to work with again and again
Project Structure & Development: Understand the full lifecycle of a cookbook project from concept through press, including the role each contributor plays and how your photography supports the bigger picture
Pre-Production & Planning: Learn how to build a shot list around a manuscript, assemble the right team, and prep your kit & location
Composition, Styling & Lighting: Master lighting & composition techniques that are optimized for print, understand how to create visual consistency across a book, and build collaborative relationships with stylists
Production Management: Go into shoot week confidently with the knowledge to manage an efficient & low-stress set, collaborate in real-time with clients & crew, and stay flexible while executing a cohesive vision
Post-Production & Delivery: Deliver images that elevate the cookbook’s design, and are organized, consistent & print-ready
Building Your Portfolio: Learn how to find and pitch clients effectively, and build a portfolio that speaks to the cookbook niche
Resources, Templates & Interviews: Go behind the scenes of a real cookbook photoshoot day with commentary, gain insights from collaborator interviews like food stylists & authors, and download templates for budgets, shot lists, and contracts
Real Life Implementation & Customized Feedback: Simulate a cookbook shoot from pitch to post-production, with the option to request feedback and a portfolio review by Ashleigh
Success Stories
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Success Stories ❋
Let’s make the next success story yours.
Ready to scale your business, but not quite sure what offering is right for you?
Sign up for my newsletter to stay in the loop as I release new courses, workshops & other exclusive offerings, designed for working photographers dedicated to honing their craft — just like you.
I’m also always interested in hearing what other topics or types of support are desired by my peers in the industry. Feel free to drop a line with any questions, suggestions, or feedback to help me improve my future photography education offerings at support@ashleighamoroso.com.