Your burnout days are over — It’s grow time.

Let’s Scale Your Commercial Photography Business — Sustainably

One-on-One Coaching

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Industry Networking

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Courses & Workshops

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One-on-One Coaching ❋ Industry Networking ❋ Courses & Workshops ❋

Bigger budgets, full-scale productions, and more visibility for your work…

It’s clear why many photographers look to make the shift to commercial work when leveling up their business. But navigating the commercial photography world is often intimidating and confusing, with an overwhelming lack of industry transparency.

do any of these growing pains sound familiar?

✔ “I have no idea how to price my work or what to charge for licensing.”

✔ “I know my work is strong, but I’m still not attracting high-paying clients.”

✔ “I’ve shot tons of weddings/portraits — but how do I utilize that work to shift into the commercial world?”

✔ “I don’t know how to stand out in such a saturated market.”

✔ “I’m worried if I get hired for a commercial project, I won’t have the know-how or confidence to manage a team and run a high-budget production.”

✔ “I want to grow my business & pitch new clients, but since I’m doing everything myself, I never seem to find the time — and I’m burnt out.”

Regardless of where you are in your career, my goal is to teach you how to increase profitability, while decreasing time, energy & money left on the table.

Becoming a more profitable photographer rarely relies on the quality of your work. It’s about identifying where the gaps lie in how you’re managing all aspects of your business — and sometimes, all you need is an outside perspective from someone who’s been there to find the opportunities you’re overlooking.

I’m here to
help you…

Understand Your Value

Successful commercial photographers understand they’re not just creating beautiful images — they’re providing a clear value proposition for clients, by creating assets that align with brand & business goals, solve problems, and drive ROI.

Stop undercharging, earn more without working more by understanding licensing, and gain the confidence to negotiate with business-minded corporate clients.

Attract & Retain Aligned Clients

When your brand presence, portfolio, and client communications work together to reflect the clients you want to attract, you’ll find booking and retaining higher-value clients is not only possible — it requires a lot less effort.

Optimize your workflow

Solo business owners have to do it all — and time spent on tasks like accounting, creating repeatable documents & workflows, and client messaging add up quickly.

Having access to industry-standard templates & tools to automate your processes will save you valuable time & energy you can start spending on growth-generating initiatives.

Ready, Set, Grow.

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Ready, Set, Grow. ❋

My Offerings

A six-month program that is personalized to you and your goals

One-on-One Mentorship

Offered only once per year, this program is for photographers ready to dedicate themselves to fast-tracking their career growth.

After working together to analyze your business strategy and develop an action plan, I’ll provide feedback as you implement it into your work, answer questions, share resources, and provide ongoing support that meets your individual needs.

Making the commercial photography industry better —together

The CLUB

The CLUB is a membership-based community of commercial photographers coming together to share knowledge, develop skills through monthly webinars, and access an ever-growing resource database — saving you time & money while connecting you with a supportive network of peers.

Your comprehensive guide to success in the cookbook photography niche

Online Course:
“How to Shoot a Cookbook”

This course covers everything from planning, producing, and shooting a visually-cohesive cookbook, to navigating the industry and becoming the photographer of choice for authors & publishers — plus, the option for a test project to implement your knowledge and receive personalized feedback from me.

Commercial Photography Mentorship Program

A customized intensive that meets you where you’re at in your career — and accelerates you to the next level through one-on-one coaching

My mentorship program is an investment in your career that quickly pays for itself, geared at giving you a shortcut to success & the tools to transform your business in just six months. 

You’ll get proven frameworks, strategies, and individualized feedback, cutting years off your learning curve by eliminating common beginner mistakes, earning more revenue through guidance on pricing + licensing, and saving time on establishing your workflow with templates for contracts, client communication, and business operations. 

I offer one-on-one mentorships because I understand how invaluable having a trusted, seasoned advisor would have been for me when I was starting out. I’m not only sharing industry knowledge and strategies — I’m also providing accountability, encouragement, and constructive criticism, whenever you need it.

Applications for Ashleigh Amoroso’s Commercial Photography Mentorship Program are currently closed. Join the waitlist to be the first to know when enrollment opens again.

  • This is for the photographer who is ready to dedicate themselves to growing their photography business in the commercial industry — but is facing an array of challenges, unknowns, and knowledge gaps holding them back from reaching their goals.

    Because this program is tailored to support individual career goals, past participants from a wide range of niches, skillsets, and years of experience have all found immense value in this program. Examples of ideal candidates include:

    • You need help pushing past self-doubt, imposter syndrome, and perfectionism, and seek honest and actionable feedback from someone who has been in your shoes

    • You feel overwhelmed with the many to-dos of starting or scaling your business, and need help knowing exactly where to focus your limited time and energy to make the biggest impact

    • You want help defining your niche, and creating branding, marketing, and business strategies that will attract your ideal clients 

    • You feel confident in the quality of your photography work, but lack knowledge on the business side of things — like negotiating with clients, structuring contracts, building scalable systems, and pricing yourself appropriately

    • You’re an established photographer looking to change niches, or have hit a career plateau and seek tailored guidance to identify opportunities to break through and finally land those higher-paying clients

    The mentorship program is offered only once per year and is limited to a small group of applicants, in order to ensure each mentee receives robust support during the program’s duration.

    • Six Months of One-On-One Mentorship: With Ashleigh Amoroso, a tenured commercial photographer + director, including weekly office hours for check-ins, questions, and feedback 

    • Personalized Business Goals + Action Plan: The program kicks off with a deep dive to analyze where you’re at and build a customized strategy for growing your photography business. Together, we will define and refine your goals, create actionable steps to get there, and discuss any questions you have about the commercial photography industry. 

    • Photography Portfolio Feedback: We will review your portfolio and I’ll provide feedback on how it can be improved in order to align with your dream clients. I’ll also assign you a test work assignment aligned with your goals and practical steps for completion.

    • Client Communication Workflows: I’ll guide you in improving your client communication skills + processes at each stage of the selling process and provide you with documentation + templates to make it easy, from successfully pitching your dream brands to setting clear expectations that result in happy, repeat clients.

    • Commercial Photography Contracts, Positioning Templates + Pricing Strategies: Many photographers are unknowingly leaving money on the table when transitioning to commercial photography. We’ll cover how to price and position your services at this high level, confidently negotiating with clients, and ways to protect yourself and your work by understanding licensing, usage rights & contracts.

    • Network Expansion: You’ll learn how to collaborate with other industry roles, how to build a team that enhances your own value, and how to be a strong leader on set. 

    • Real World Implementation: After understanding how to lead a production confidently, you’ll apply your learnings to a real shoot that will enhance your portfolio.

    • Plus: Access to live webinars with expert interviews, networking with other mentees & industry contacts, and access to my extensive database of industry resources

The CLUB

A supportive network of commercial photographers building a better industry together, by choosing community over competition

The commercial photography industry does not need to feel this cryptic, unclear, and competitive. In fact, this dynamic only sets us up to underprice ourselves and undercut each other, leaving money on the table and devaluing our industry as a whole.

Instead, what if we created better standards for our industry by supporting one another, sharing knowledge & feedback, and serving as a sounding board in the often isolated world of photography entrepreneurship?

This is the vision behind The CLUB — an online, membership-based coalition of photographers with the shared goals of normalizing what works, putting an end to what doesn’t, creating healthier working environments, and promoting the more balanced lifestyle we all deserve. 

  • The CLUB is for, and by, commercial photographers from all backgrounds, locations, and stages in their career, who are seeking community, resources, confidence, and clarity on an industry that is too often cutthroat and convoluted. 

    Whether you are just starting to take your first steps into the commercial photography industry, or are a seasoned veteran looking to fill knowledge gaps and streamline business processes, members of The CLUB find this community valuable for a simple truth — there is always more to learn, and everyone’s unique experiences make them a valuable contributor.

    • Live Webinars + Industry Interviews: Held once per month, members can vote on topics and send in questions, resulting in interactive conversations that range from technical deep dives to Q&A’s with commercial clients + industry collaborators

    • 24/7 Community Forum: A place to ask questions and receive feedback from your peers who have been there, on anything from improving your craft to pricing a specific project

    • Resource Database: Access to Ashleigh’s list of exclusive resources + pre-built templates to save you time scaling your photography business, including contracts, image delivery tips, workflow optimization processes, tax prep + financial planning, retouching tutorials, software recommendations, industry terminology breakdowns, and somuch more

    • Industry News: Stay ahead of the curve with trend reports and industry news delivered straight to you

    • Access to Ashleigh: I’m not just the founder of The CLUB— I’m also an active participant, and enjoy answering your questions, starting discussion topics, and sharing insights from my personal experiences

    • First Dibs: Early access to retreats, events, and workshops

Online Course:
“How to Shoot a Cookbook”

A comprehensive course that teaches you everything you need to know to find clients, plan & lead productions, and create visually-stunning cookbooks

The opportunity to see your work come to life on bookstore shelves is incredibly rewarding — but for many photographers, the thought of shooting an entire cookbook can understandably feel intimidating and overwhelming.

After completing 11 cookbook projects (and counting!), I’ve compiled years of my real-world experiences and lessons learned on set into one all-encompassing, self-led course, geared at photographers who want to expand into the cookbook photography niche, knowing how to confidently lead & execute a project from start to finish.

  • This is for the commercial photographer who wants to pitch and land cookbook clients, and enter the cookbook photography niche empowered as a leader and collaborator.

    They are interested in learning how to navigate the publishing business, how to shoot cohesive imagery that is aligned with the author’s vision and is optimized for print, and seek to understand how to successfully play the role of a photographer in these large-scale, collaborative projects.

    • The Business of Cookbook Photography: Learn how to price your services for this niche; navigate contracts, usage rights, and licensing; and become the photographer publishers want to work with again and again

    • Project Structure + Development: Understand the full lifecycle of a cookbook project from concept through press, including the role each contributor plays and how your photography supports the bigger picture

    • Pre-Production + Planning: Learn how to build a shot list around a manuscript, assemble the right team, and prep your kit + location

    • Composition, Styling + Lighting: Master lighting + composition techniques that are optimized for print, understand how to create visual consistency across a book, and build collaborative relationships with stylists

    • Production Management: Go into shoot week confidently with the knowledge to manage an efficient + low-stress set, collaborate in real-time with clients + crew, and stay flexible while executing a cohesive vision

    • Post-Production + Delivery: Deliver images that elevate the cookbook’s design, and are organized, consistent, and print-ready

    • Building Your Portfolio: Learn how to find and pitch clients effectively, and build a portfolio that speaks to the cookbook niche

    • Resources, Templates + Interviews: Go behind the scenes of a real cookbook photoshoot day with commentary, gain insights from collaborator interviews like food stylists + authors, and download tried-and-tested templates for budgets, shot lists, and contracts

    • Real Life Implementation + Customized Feedback: Simulate a cookbook shoot from pitch to post-production, with the option to request feedback and a portfolio review by Ashleigh

For me, your development is personal.

After struggling for years to feel confident within the world of commercial photography, I made a shift that began to change everything.

What started as a quest to conquer my own insecurities has turned into building and refining a variety of systems, resources, workflows, and standards that has helped myself — and now, other photographers — step fully into their careers and confidently show up to create their best work.

I’ve immersed myself fully into the world of commercial photography, playing every role from recipe developer to brand collaborator. I’ve developed a thriving business I’m thrilled to call my own, built and currently operate my own studio, and have landed dream clients — from photographing several cookbooks to working with internationally-renowned brands, like Delta, Patron, Magnolia, Simon and Schuster, and Target. 

I believe strongly in harnessing the power of community to create a better future — and that hoarding knowledge and resources only hurts our industry collectively.

Success Stories

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Success Stories ❋

  • “The word ‘authentic’ gets thrown around a lot these days; however, there isn’t a better word to describe Ashleigh and her mentorship program. I’ve signed up for other courses and never felt seen + heard in the way that I have been with Ashleigh. There are people who listen, and then there are people who HEAR you. Ashleigh is the latter, and I’m beyond grateful to have had the opportunity to take part in her mentorship. She will hold space for your experience, your pain points, your goals, and work with you — there is no ‘one size fits all’ course work or salesy approach here. She genuinely cares about your personal evolution and serves as an amazing soundboard + guide."

    — Hannah Forrester

  • “The CLUB has truly changed my life as a professional photographer. The community Ashleigh built is an amazing space for all types of professionals to come together and learn from one another. As members, we are brought into Ashleigh's world, learning from her firsthand how to run large productions, how to best communicate with our clients, and how to produce manageable growth for our own businesses. I highly recommend joining, regardless of where you are in your photography journey; this group will push you to grow in ways that didn't seem possible before. Thank you, Ashleigh!!”

    — Michaela Beach

  • “I'm currently a member of The CLUB and love the online community that Ashleigh has built for photographers. Along with community, she offers webinars, resources, and feedback to our questions to help us grow in our unique ways! I would highly recommend it to anyone looking to connect with other commercial photographers, or if you want to step into the commercial world!”

    — Bianca Buentello

  • “I am a proud founding member of The CLUB. It has been a joy to watch Ash's idea for this community grow since 2017 — back when we were often calling on each other to navigate the challenging the world of commercial photography together, talking through bids, how to price our services, how to build crews + better studio setups, etc. Almost daily, I learn from the community that Ashleigh has built for us, and I thank her all the time for making it happen. I am so grateful for The CLUB — a place where I can share what I know as a photographer who has been working commercially for almost 15 years, and yet am always delightfully surprised by how much I still have to learn. Wherever you are in your career as a photographer, I cannot recommend investing in this program enough.”

    — Mackenzie Smith Kelley

  • “I can't say enough good things about Ashleigh, her mentorship, and studio. She has been open, kind, welcoming, and helpful since the moment I reached out. She's always responsive and prompt. The mentorship she offers is a safe space for fellow creatives to have uplifting, supportive community and to learn alongside each other. She's willing to help us succeed and is right there alongside us to make sure it happens. Her work, professionalism, and willingness to share everything she knows without the tiniest bit of gatekeeping is worth its weight in gold. Any investment you make with Ashleigh will be returned tenfold, if you are in a place to implement the advice she gives.”

    — Kaylynn Krieg

  • “Ashleigh is incredible. I have loved every second of being part of her community, The CLUB. She has invaluable insight into the industry and is a fantastic mentor. Not to mention her photography is stunning! 1000% highly recommend working with her!”

    — Leigh Skomal

Let’s make the next success story I share, your’s.

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I’m always interested in hearing what other topics or types of support are desired by my peers in the industry. Feel free to use the message portion of the sign-up form to drop me a line with any questions, suggestions, or feedback to help me improve my future photography education offerings.