The CLUB

Community

Strategy

Resources

Community ❋ Strategy ❋ Resources ❋

The CLUB exists for you.

What if commercial photography was about community - about lifting each other up, sharing what we’ve learned, and making the industry what we all need it to be?

The CLUB is an online membership designed to grow what works, put an end to what doesn’t, and cultivate a supportive union while we build our thriving businesses.

Through transparency and demystification, we can make better work, create healthier working environments, and promote the balanced lifestyle we crave and deserve.

The industry of commercial photography does not need to feel cryptic,

unclear, and competitive.

This foggy dynamic sets us up to undercut each other and leave money on the table.

Instead, what if we supported one other up by sharing knowledge that uplifts the industry as a whole?

This is the vision for The CLUB.

No matter where you are in your career, you can earn more, while wasting less time, energy, and money.

It’s not about how good your work is.

It’s about spotting gaps in how you run your business — and sometimes all it takes is a fresh perspective from someone who’s been there to see what you might be missing.

For me, your development is personal.

After struggling for years to feel confident within the world of commercial photography, I made a shift that began to change everything.

What started as a quest to conquer my own insecurities has turned into building and refining a variety of systems, resources, workflows, and standards that has helped myself — and now, other photographers — step fully into their careers and confidently show up to create their best work.

I’ve immersed myself fully into the world of commercial photography, playing every role from recipe developer to brand collaborator. I’ve developed a thriving business I’m thrilled to call my own, built and currently operate my own studio, and have landed dream clients — from photographing several cookbooks to working with internationally-renowned brands, like Delta, Patron, Magnolia, Simon and Schuster, and Target. 

I believe strongly in harnessing the power of community to create a better future — and that hoarding knowledge and resources only hurts our industry collectively.

I’m here to help you . . .

A simple, curved line with an arrow pointing downward.

Understand Your Value

Successful commercial photographers understand they’re not just creating beautiful images — they’re creating assets that align with brand & business goals, solve problems, and drive ROI.

Stop undercharging, earn more by understanding licensing, and gain the confidence to negotiate with commercial clients.

Attract Aligned Clients

When your brand presence, portfolio, and client communications work together to reflect the clients you want to attract, you’ll find booking and retaining higher-value clients is not only possible — it requires a lot less effort.

Optimize Your Workflow

Time spent on admin tasks like accounting, creating documents & workflows, and client communication add up quickly.

Jumpstart and automate your business processes with access to industry-standard tools & templates.

Ready, Set, Grow.

Ready, Set, Grow. ❋

Let’s Work Together:

The CLUB

Photographer building a working shot list that aligns with a cookbook’s tone and structure

Helping Photographers Thrive — Together

The CLUB is a membership-based community of commercial photographers coming together to share knowledge, develop skills through monthly webinars, and access an ever-growing resource database — saving you time & money, while connecting you with a supportive network of peers.

what’s included

  • Live Webinars - 1x per month, you’ll get to vote on the topics and send in questions

  • Community - A place to ask questions and receive feedback

  • Access to my list of exclusive Resources to help you navigate: SEO, taxes, image delivery, workflow, financial planning, retouching, software, industry terms, and more

  • Feedback to improve your photos, communication, branding, and videos. 

  • 24/7 access to Private Member Forum community boards where you can share and gain knowledge from peers in the industry

  • Content updates and newsletters - trend reports and industry changes 

  • Access to Ashleigh Amoroso a mentor who has a client list that includes Delta, Patron, Magnolia, Target, Harper Collins, and who currently operates a rental studio in Austin, Texas. 

  • Interviews with other experts in the field, crew, and past clients

  • 1st access to retreats, events, and workshops

  • And bonuses - from insurance to equipment to technology, we’ve built and are consistently expanding partnerships with some of the world’s biggest brands to save you money on the bottom line cost of business 

The CLUB

A supportive network of commercial photographers building a better industry together, by choosing community over competition

The commercial photography industry does not need to feel this cryptic, unclear, and competitive. In fact, this dynamic only sets us up to underprice ourselves and undercut each other, leaving money on the table and devaluing our industry as a whole.

Instead, what if we created better standards for our industry by supporting one another, sharing knowledge & feedback, and serving as a sounding board in the often isolated world of photography entrepreneurship?

This is the vision behind The CLUB — an online, membership-based coalition of photographers with the shared goals of normalizing what works, putting an end to what doesn’t, creating healthier working environments, and promoting the more balanced lifestyle we all deserve. 

  • The CLUB is for, and by, commercial photographers from all backgrounds, locations, and stages in their career, who are seeking community, resources, confidence, and clarity on an industry that is too often cutthroat and convoluted. 

    Whether you are just starting to take your first steps into the commercial photography industry, or are a seasoned veteran looking to fill knowledge gaps and streamline business processes, members of The CLUB find this community valuable for a simple truth — there is always more to learn, and everyone’s unique experiences make them a valuable contributor.

    • Live Webinars & Industry Interviews: Held once per month, members can vote on topics and send in questions, resulting in interactive conversations that range from technical deep dives to Q&A’s with commercial clients & industry collaborators

    • 24/7 Community Forum: A place to ask questions and receive feedback from your peers who have been there, on anything from improving your craft to pricing a specific project

    • Resource Database: Access to Ashleigh’s list of exclusive resources & pre-built templates to save you time scaling your photography business, including contracts, image delivery tips, workflow optimization processes, tax prep & financial planning, retouching tutorials, software recommendations, industry terminology breakdowns, and so much more

    • Industry News: Stay ahead of the curve with trend reports and industry news delivered straight to you

    • Access to Ashleigh: I’m not just the founder of The CLUB— I’m also an active participant, and enjoy answering your questions, starting discussion topics, and sharing insights from my personal experiences

    • First Dibs: Early access to retreats, events, and workshops

Success Stories

Success Stories ❋

  • “I can't say enough good things about Ashleigh. Her work, professionalism, and willingness to share everything she knows without the tiniest bit of gatekeeping is worth its weight in gold. Any investment you make with Ashleigh will be returned tenfold.”

    — Kaylynn Krieg

  • “The word ‘authentic’ gets thrown around a lot these days; however, there isn’t a better word to describe Ashleigh and her mentorship program. I’ve signed up for other courses, and never felt seen or heard in the way that I have been with Ashleigh. She will work with your experience, pain points, and goals — there is no ‘one size fits all’ approach here."

    — Hannah Forrester

  • “The CLUB has truly changed my life as a professional photographer. The community Ashleigh built is an amazing space for all types of professionals to come together and learn from one another. We are brought into Ashleigh's world, learning from her firsthand how to run large productions, communicate with clients, and produce manageable growth. I highly recommend joining, regardless of where you are in your photography journey; this group will push you to grow in ways that didn't seem possible before.”

    — Michaela Beach

  • “I'm currently a member of The CLUB and love the online community that Ashleigh has built for photographers. Along with community, she offers webinars, resources, and feedback to our questions to help us grow in our unique ways! I would highly recommend it to anyone looking to connect with other commercial photographers, or if you want to step into the commercial world!”

    — Bianca Buentello

  • “I am so grateful for The CLUB — a place where I can share what I know as a photographer who has been working commercially for almost 15 years, and yet am always delightfully surprised by how much I still have to learn. Wherever you are in your career as a photographer, I cannot recommend investing in this program enough.”

    — Mackenzie Smith Kelley

  • “Ashleigh is incredible. I have loved every second of being part of The CLUB. She has invaluable insight into the industry and is a fantastic mentor.”

    — Leigh Skomal

Let’s make the next success story yours.

Ready to scale your business, but not quite sure what offering is right for you?

Sign up for my newsletter to stay in the loop as I release new courses, workshops & other exclusive offerings, designed for working photographers dedicated to honing their craft — just like you.

I’m also always interested in hearing what other topics or types of support are desired by my peers in the industry. Feel free to drop a line with any questions, suggestions, or feedback to help me improve my future photography education offerings at support@ashleighamoroso.com.